I recently wrote about a ballot initiative in California that, if approved by voters in November, will dramatically change privacy law in California (and very likely the rest of the United States). Two days ago, a bill was introduced in the California legislature in an attempt to pre-empt the ballot initiative. (Remember how I keep telling you how quickly things move in privacy law?!?!)
[If you have not already, read my summary and analysis of the ballot initiative first.]
California's deadline for collecting signatures for initiatives to be included on the ballot in the fall is June 28 (next week). The Consumer Right to Privacy Act of 2018 (v.2, No. 17-0039) already has far more signatures than is necessary, and is almost certain to be eligible for inclusion on the ballot when the deadline arrives next week. Many industries, and specifically the digital advertising industry, are scrambling to address it before it causes massive disruption (and opportunity?) in the digital marketing world.